#MembersOfHotspot – Interview with Andreas SCHLOTE, Co-founder Hotspot Workhub

We hit the start of 2022 with a dear interview to us, with Andreas SCHLOTE, co-founder of Hotspot Workhub, who believed since the beginning in the visionary concept of this unique professional workhub.


Can you tell us a few words about your involvement in the development of Hotspot?

The Hotspot project is an ongoing process. The first idea came out in a discussion with the REC Partners board members two and a half years ago – February 2019 – in Frankfurt. Also it was an old dream of mine and Tudor’s (Tudor Popp) to do such projects, to develop them. I have done sketches for something like this more than 10 years ago – aiming to gather a great diversity of clients in a single location and to have additional services for their needs.
So Tudor came in with a much more detailed idea and AHK Romania already became interested in it. This was a confirmation that we were on the right track and we kept our spirits high all along developing it. Now the involvement is much more than at the beginning and we have perspectives for growth.

What is your experience with offices and what brought you to Romania?

My former job was as Manager Director of Quickborner Team (QT) and now I bring all this experience in being a discussion partner for Tudor in the process of developing Hotspot – a project I trust and believed in since the beginning and in which I invested not just money but ideas and energy. I love the idea and the dynamic of this special market, because when you look back, we had lots of years with always the same boring offices and now it’s like we are in a fast machine driving to a totally different place than the past. And to be part of the development of this next big step is so interesting. This is so much more than delivering space to the customer. It is about developing services that the customer will need in the future. Offices are more and more a place where people meet and the place of working is everywhere. This makes the process of designing more fun, to make it serve the purpose of the concept.

My career in this domain started a long time ago in a consulting company that “invented” the Landscape Office (the first open space concept) and we did projects all around the world, before the so-called “cubical” office was a thing. I have worked on offices for thousands and thousands of workplaces and on important projects for big companies, gaining a wide perspective on what this kind of place means for each category of users. I come back to the saying that it is not only about the space, it’s about how a company can work best.

What are your perspectives now on what you are doing for REC and Hotspot?

As me and my team worked to develop and improve the workplaces, every time we looked at what the workers are doing and how this can be changed. I have done such a job for Commerzbank for the process of giving credit to the customers. We put all the steps involved in a scheme on a wall to make it viewable and this way we could have a different perspective and find ways to make everything more efficient, as the customers need, and transform let’s say 73 steps into just 3.

This is what I want to bring now, additional to what we are doing here at Hotspot. To offer more organizational consultancy. Therefore, we offer the space and the system for the customer to work better than its competitors. So they come to us to work better, not just for the place. It’s a big difference! This way you don’t just evolve your business, you have in the same place companies that may collaborate in the future and innovate. I see pictures from different workhubs and I see that this part is missing.

My focus is to look primarily at the process, to support it and understand all the insights. This is also the main idea behind REC and what we have done in the past for Fraport, the operating company of Frankfurt Airport. We helped them reorganize lots of things and with all this background we want to bring the best supporting product on the market now.

What was your impression when you first saw the finished project?

Tudor was and is the right person to do this. He has experience in designing, attention to details and knows how to transform into reality everything that we discuss. Otherwise, we have made the right choices for Hotspot. Can’t be better – the location is good, the building is modern, the design and the objects are top notch, the area, the restaurants…everything is perfectly linked. And putting aside the other aspects, COVID is also giving a push for this change that is needed. In a couple of years, every big working space has to have at least a part of it managed by companies like us. And landlords will have to take this into serious consideration.

What do you see in the future for Hotspot?

We see this concept developing in Romania and also in other countries, especially in Eastern Europe.

#MembersOfHotspot – Interview with Ana Stanescu, Co-founder PlaYouth

We continue our series of #MembersOfHotspot interviews with entrepreneurs and freelancers who have chosen to work from the creative space of Hotspot Proxi. These talks with the people from Hotspot community inspire us and motivate us to offer the best solutions for the development of the business environment in Romania.

Today we talked to Ana Stănescu, a brave entrepreneur, who started her own business at the age of 24. She is the co-founder of PlaYouth, an NGO that through its projects supports non-formal education, the development of the relationship between children and parents and brings alternative solutions for the development of teachers. Moreover, PlaYouth has in its portfolio CSR and employee loyalty projects.

Hello, Ana! Please tell us a few words about you and PlaYouth!
Hello and I’m glad to have the opportunity to have this discussion with you!

About me? I don’t even know what to start with 🙂 I am a mother of 1 year and 11 months, but even if it is a demanding and beautiful role in my life, I find solutions to efficiently divide my time between the professional and the personal side. This new role also motivates me professionally, because it makes me aware of the importance of PlaYouth’s mission, but it challenges me to find alternative workspaces that meet the constantly changing needs of mine and my team.

PlaYouth is the business I created from scratch, together with a team of talented and ambitious young people and which, after more than 6 years, remained my soul project. Through it we want to change the way children, parents and teachers develop and interact with each other, this important “triangle” for a solid foundation in our society.
At the same time, the demands on the corporate side have increased, the managers understanding the importance of connecting people and extra work activities, which helps them get closer and maintain a balance between personal and professional, and we facilitate such actions.

How did PlaYouth’s activity change with the pandemic?
It has changed enormously, I would have really wished for this not to have happened, because now most of the activities take place online, but we believe that this was a business lesson, that of being able to adapt to the market context and to the reality of which we are a part of.

Most activities now take place with adults, parents and teachers. If at the beginning we tried to hold activities with children, we quickly adapted by proposing a very flexible calendar in the market because nothing corresponded to what we were used to, many events were planned and canceled due to restrictions, so we changed the target audience and the activities we offer. But now we are delighted with the switch that the business has made and we have met many teachers eager to learn.

We have adapted many of our activities and created workshops for employees, through which they can spend time together, from which they can take energy and inspiration and through which they can get to know their team better.
In addition, we carry out CSR projects for the benefit of children in day centers or placement centers, adapted to the new conditions in which we can work with them.

Why did you choose to work at Hotspot Proxi during this period?
This space fits very well with me and the team. Personally, when I need inspiration or peace, I choose to go to a bookstore – I usually read or just walk among the shelves. I can do this here, but I also have a space equipped with all the tools I need when I work. I can focus here, and the decision-making process is much easier. It is definitely a place that inspires you and has it all. Also, after I leave the “mobile office” I can buy something nice as a surprise for my kid.

In our family, we have never been fans of combining the “home” space with the “office” space, but in the current situation we have to do this, so Hotspot Proxi is a real help when you feel the need for alternatives.

How did you like the atmosphere here? What caught your attention?
Another important place for me, after the bookstores, is BCU – the Central Library in Cluj – where I studied for college exams and where I like to come back whenever I have the opportunity. There is a lot of peace, there are books and people studying. I had the same feeling here – I have a space dedicated to me, where I can solve everything related to PlaYouth tasks and processes. Moreover, it is in a central area and I have everything I need for the professional part – professional facilities, ergonomic furniture and a meeting room with the “different” vibe.

I really liked the design, the arrangement of the tables, the atmosphere – it’s a very interesting mix between study and relaxation. You feel good when you work here and ideas flow more easily, discussions are more energetic, even if some are only online 🙂 I also noticed the very good sound background – I heard here one of my favorite songs of all time.

Describe Hotspot Proxi workspace inside Verso Carturesti in 3 words.
Artistic, Practical, Inspirational.



#MembersOfHotspot – Interviu cu Ana Stanescu, Co-fondator PlaYouth

Continuam seria noastra de interviuri #MembersOfHotspot cu antreprenori si freelanceri care au ales sa lucreze din spatiul creativ de la Hotspot Proxi. Aceste discutii cu oamenii din comunitatea Hotspot ne inspira si ne motiveaza sa oferim cele mai bune solutii pentru dezvoltarea mediului de business din Romania.

Azi am discutat cu Ana Stănescu, o antreprenoare curajoasa, care si-a lansat propriul business la varsta de 24 de ani. Este co-fondator PlaYouth, ONG care prin proiectele sale sustine educatia non-formala, dezvoltarea relatiei dintre copii si parinți si aduce solutii alternative pentru dezvoltarea profesorilor. Mai mult decat atat, PlaYouth are in portofoliu proiecte de CSR si de fidelizare a angajatilor.

Buna, Ana! Te rugam sa ne spui cateva cuvinte despre tine si PlaYouth!
Buna si ma bucur sa avem ocazia sa discutam!

Despre mine? Nici nu știu cu ce să încep 🙂 Sunt mamica de 1 an si 11 luni, insa chiar daca este un rol solicitant si frumos in viata mea, gasesc solutii pentru a-mi imparti eficient timpul intre latura profesionala si cea personala. Acest nou rol ma motiveaza si profesional, deoarece ma face sa constientizez importanta misiunii PlaYouth, insa ma provoaca sa gasesc alternative de spatii de lucru care sa raspunda nevoilor constant in schimbare ale mele si ale echipei.

PlaYouth este business-ul pe care l-am creat de la 0, alaturi de o echipa de tineri talentati si ambitiosi și care, dupa mai bine de 6 ani, a ramas proiectul meu de suflet. Prin el ne dorim sa schimbam modul in care se dezvolta si interactioneaza intre ei copiii, parintii si profesorii, acest ”triunghi” important pentru o baza solida in societatea noastra.
In acelasi timp, au crescut cererile pe partea corporate, managerii intelegand importanta conectarii dintre oameni si a activitatilor extra job, care ii ajuta sa se apropie mai mult si sa mentina un echilibru intre personal si profesional, iar noi facilitam astfel de actiuni.

Cum s-a schimbat activitatea PlaYouth odată cu pandemia?
S-a schimbat enorm, mi-as fi dorit extrem de mult sa nu se fi intamplat asta, pentru ca acum mai toate activitatile se desfasoara online, insa credem ca a fost o lectie de business, aceea de a reusi sa ne adaptam contextului pietei si a realitatii din care facem parte.

Cele mai multe activitati se întâmplă acum cu adulți, parinti și profesori. Daca la inceput am incercat sa tinem si activitati cu copiii, ne-am adaptat rapid propunand in piata un calendar foarte flexibil pentru ca nimic nu mai corespundea cu ce eram obișnuiți noi, multe evenimente au fost planificate si anulate din cauza restrictiilor, asa ca am schimbat publicul tinta si activitatile pe care le oferim. Dar acum suntem incantati de switch-ul pe care l-a facut business-ul si am cunoscut multi profesori dornici de invatare.

Am adaptat multe dintre activitatile noastre si am creat workshop-uri destinate angajatilor, prin care acestia sa petreaca un timp impreuna, din care sa isi ia energie si inspiratie si prin care sa isi cunoasca echipa mai bine.
In plus, desfasuram proiecte de CSR in beneficiul copiilor din centrele de zi sau de plasament, adaptate la noile conditii in care putem lucra cu acestia.

De ce ai ales să lucrezi în această perioadă de la Hotspot Proxi?
Acest spatiu se potriveste foarte bine cu mine si cu echipa. Personal, cand am nevoie de inspiratie sau liniste aleg sa merg intr-o librarie – obisnuiesc sa citesc sau doar sa ma plimb printre rafturi. Aici pot sa fac asta, dar am si un spatiu dotat cu toate instrumentele de care am nevoie atunci cand lucrez. Aici ma pot concentra, iar procesul de luare a deciziilor este mult mai facil. E cu siguranta un loc care te inspira si le are pe toate. Apoi, pot sa ii mai iau si celui mic cate o surpriza cand plec de la “biroul mobil”.

In familia noastra, nu am fost niciodata adeptii imbinarii spatiului de ”acasa” cu cel de ”birou”, insa in situatia actuala suntem nevoiti sa facem asta, asa ca Hotspot Proxi e un real ajutor atunci cand simti nevoia de alternative.

Cum ti s-a părut atmosfera de aici? Ce ti-a atras atentia?
Un alt loc important pentru mine, dupa librării, e BCU – Biblioteca Centrala din Cluj – unde invatam pentru examenele din facultate si unde imi place sa revin de cate ori am ocazia. Acolo e multa liniste, sunt carti si oameni care studiaza. Aceeasi stare am trait-o si aici – am un spatiu dedicat mie, in care pot rezolva tot ce tine zilnic de task-urile si procesele PlaYouth. Mai mult, este intr-o zona centrala si am tot ce este nevoie pentru partea profesionala – facilitati profesionale, mobilier ergonomic si o sala de sedinte “altfel”.

Mi-au placut mult design-ul, aranjarea meselor, atmosfera – e un mix foarte interesant intre studiu si relaxare. Te simti bine cand lucrezi aici si ideile curg mai usor, discutiile sunt cu mai multa energie, chiar daca unele sunt doar online 🙂 Am remarcat si fundalul sonor foarte bun – am auzit aici una dintre piesele mele preferate din toate timpurile. Ce-ti poti dori mai mult?

Descrie in 3 cuvinte spatiul de lucru Hotspot Proxi din incinta Verso Carturesti.
Artistic, Practic, Inspirational.

#MembersOfHotspot – Interview with Rafat Kamal – Managing Director, REC Immpuls

REC is the company behind the Hotspot project, with offices in Berlin, Bochum, Frankfurt, Hamburg, Köln and Bucharest, and one of Hotspot’s first members.

REC stands for Real Estate Consultancy and its international team of engineers, architects and economists offers consulting, project management, design and technical expertise services for real estate investors and developers, covering all stages of a project.
Today we got the chance to talk to Rafat Kamal – Managing Director, REC Immpuls – about the business and how #hotspotworkhub is a real helper in their activity.


What does your company do and what would be some important projects?
REC stands for Real Estate Consultancy. Basically, we offer services for real estate developers at all stages of a project, through consulting, project management, design and TDD technical expertise.
REC Partners GmbH is an international team of engineers, architects, and economists with offices in Berlin, Bochum, Frankfurt, Hamburg, Cologne and, through REC Immpuls, also in Bucharest. For the past 15 years, the company has supported clients across Europe in developing, managing, and improving real estate projects of more than 10 million square meters.

Hotspot Workhub is the pilot project in Bucharest, created with a unique approach to flexible offices/coworking hubs. Hotspot makes a difference with its premium work environment and the contemporary ‘New York’ look. Very high ceilings, huge glass surfaces bringing in plenty of light and the city scopes around, an awarded interior design project.

How does REC feel at Hotspot, and what advantages does working here offer you?
We are among the first members of Hotspot. Every day we enjoy what we actually didn’t have in our old headquarters – the spacious high tech meeting rooms, the quality of the lighting, the audio and video systems and the spectacular atmosphere of the space impacting our team in terms of efficiency, creativity and comfort.

What do you think about Hotspot’s location?
Well it’s quite a location! We are in one of the best built buildings in town and also so close to the main train station, at a 3 minutes walking distance! The team also uses the train to get to the airport, it’s a time saving advantage.

Which are the most useful and pleasant Hotspot facilities for your activity?
For us, definitely useful are the meeting rooms with their interactive screens. We also take breaks and enjoy playing ping pong or having fitness or yoga sessions.

What do clients and partners say when they come to Hotspot for meetings?
They all love it. The professionalism of the execution and the fact that we work in a truly prestigious office are usually the first things making an impress on our visitors.

How would you describe Hotspot in three words?
Elegant, efficient, smart.



MembersOfHotspot – Interviu cu Rafat Kamal – Managing Director, REC Immpuls


REC este compania din spatele proiectului Hotspot, cu birouri in Berlin, Bochum, Frankfurt, Hamburg, Köln si Bucuresti, si unul dintre primii membri.

REC ofera Consultanta Imobiliara, iar echipa sa internationala de ingineri, arhitecti si economisti ofera servicii de consultanta, management de proiect, proiectare si expertiza tehnica pentru investitorii si dezvoltatorii imobiliari, acoperind toate etapele unui proiect.
Astazi am avut ocazia sa vorbim cu Rafat Kamal – Managing Director, REC Immpuls – despre business si despre cum #hotspotworkhub este un adevarat ajutor in activitatea lor.


Cu ce se ocupa compania voastra si care ar fi cateva proiecte importante?
REC inseamna Real Estate Consultancy. Oferim servicii de consultanta, proiectare, management de proiect si expertize tehnice TDD, acoperind practic toate etapele necesare proiectelor dezvoltatorilor imobiliari.
REC Partners GmbH este o echipa internationala de ingineri, arhitecti si economisti cu birouri in Berlin, Bochum, Frankfurt, Hamburg, Köln si, prin REC Immpuls, in Bucuresti. In ultimii 15 ani, compania a sprijinit clienti din toata Europa in dezvoltarea, gestionarea si imbunatatirea unor proiecte imobiliare de peste 10 milioane de metri patrati.

Hotspot Workhub este proiectul pilot prin care s-a urmarit o abordare inedita in crearea unui spatiu premium de birouri flexibile si de coworking. Hotspot se diferentiaza prin mediul de lucru premium si stilul contemporan newyorkez – cu plafoane inalte, mari suprafete vitrate care lasa sa intre lumina si peisajul urban, cu un design interior premiat in industrie.

Cum se simte echipa REC la Hotspot si ce avantaje va ofera lucrul de aici?
Suntem printre primii membri Hotspot. In fiecare zi ne bucuram de ceea ce nu aveam in vechiul nostru sediu – de salile de sedinte high tech, disponibile si incapatoare, de calitatea sistemelelor de iluminat, audio si video si de atmosfera spectaculoasa care impacteaza echipa ca eficienta, creativitate si comfort.

Cum ti se pare locatia in care sa afla Hotspot?
Locatia este realmente una speciala – pe langa ca ne aflam in una din cele mai bine executate cladiri noi din oras, suntem si la 3 minute de mers pe jos de Gara de Nord! Noi folosim trenul si pentru aeroport, ne salveaza mult timp.

Care sunt facilitatile Hotspot care va sunt cele mai utile si placute in activitatea de birou?
Cea mai utila este cu siguranta sala de sedinte cu ecrane interactive, iar printre activitatile de entertainment cele mai placute sunt tenisul de masa si sedintele ocazionale de Fitness/Yoga.

Ce parere au clientii si partenerii de proiect cand vin la Hotspot pentru intalniri?
Executia ireprosabila si faptul ca lucram intr-un spatiu de-a dreptul prestigios ii impresioneaza imediat pe vizitatori.

Cum ai descrie Hotspot in trei cuvinte?
Elegant, practic, destept.

#MembersOfHotspot – Interview with Cristina Dumitrescu – Co-founder & Managing Partner, Storage-Logistics

For those who don’t know you yet, tell us a few words about Storage-Logistics.

Storage-Logistics is the first marketplace in Romania, on the “pay as you use” model for warehouses with logistics facilities included, which brought to the logistics market the concept of collaborative B2B economy in terms of storage spaces. The Storage-Logistics marketplace allows companies that are looking for temporary storage space to identify storage spaces with included facilities available in the market, for the quantity of goods and the time required.

By connecting the need for storage with the storage space available in the market, Storage-Logistics easily and efficiently solves the problem of flexibility of storage spaces with included facilities, offering a solution for periods of uncertainty or unplanned storage that companies often face in the market. For those who have their own storage spaces with facilities included – Storage Logistics proposes the generation of new income streams and higher occupancy rates. Thus, we offer a hybrid solution for approaching logistics from which all the actors involved have to gain.

What are the essential or innovative aspects of the solution proposed by you?

At the end of 2020, Storage-Logistics put a bet on the B2B Collaborative Economy for the storage space market. We introduced this innovative concept on the Romanian market, being convinced that many of the companies in the market will identify multiple advantages from using free storage space resources, that they will take advantage of the opportunity to become more profitable by reducing costs and not to engage in long-term contracts for renting too large storage spaces.

Prior to the Storage Logistics marketplace, there was no way to generate revenue from unused surplus space held by warehouses. Any unused space in warehouses has a negative effect on the business itself because profits are low and money is wasted, and we are talking about a minimum of 10-15% of the total space that warehouses have.

How and why did you choose Storage-Logistics to have Hotspot Workhub offices?

In my opinion, Hotspot Workhub, through the Coworking / Open- spaces, also represents a collaborative B2B economy. I strongly believe that this is the future and it seems normal for Storage-Logistics to operate here! Storage-Logistics is a start-up at the beginning of the road, which can grow organically or suddenly depending on many variables, so we made the decision taking into account all the scenarios and being prepared for any situation.

The collaborative economy comes with a multitude of advantages based on efficiency and time for business development and customer needs, more than that it is easy! I think the reasons why you choose it are enough “you pay how much and what you use”.

What are the facilities from Hotspot that are most useful in your activity?

We found at Hotspot what Storage-Logistics customers found in our platform, FLEXIBILITY, the transformation of fixed costs into variable costs and the possibility to have access to a complete service without having to worry about the administrative or logistical part.

How is the team feeling here?

I like to say that Hotspot is more than a space provider, we feel at home here and I am convinced that if I need more space for a bigger team, we will find a solution together.



#MembersOfHotspot – Interviu cu Cristina Dumitrescu – Co-founder & Managing Partner, Storage-Logistics


Pentru cei care inca nu va cunosc, spune-ne cateva cuvinte despre Storage-Logistics.

Storage-Logistics este primul marketplace din Romania, pe modelul “plateste cat folosesti” pentru depozite cu facilitati logistice incluse, care a adus in piata logistica conceptul de economie colaborativa B2B in materie de spatii de depozitare. Marketplace-ul Storage-Logistics permite companiilor care sunt in cautare de spatiu de depozitare temporar sa identifice spatiile de depozitare cu facilitati incluse disponibile in piata, pentru cantitatea de marfa si perioada de timp necesara.

Conectand nevoia de depozitare cu spatiul de depozitare disponibil in piata, Storage-Logistics rezolva usor si eficient problema flexibilitati spatiilor de depozitare cu facilitati incluse, oferind o solutie pentru perioadele de incertitudine sau pentru o depozitare neplanificata cu care companiile se confrunta adesea in piata. Celor care detin spatii de depozitare proprii cu facilitati incluse – Storage Logistics le propune generarea unor noi fluxuri de venit si grade de ocupare mai mari. Astfel, oferim o solutie hibrida de abordare a logisticii din care toti actorii implicati au de castigat

Care sunt aspectele esentiale sau inovatoare ale solutiei propuse de voi?

La sfarsitul anului 2020 Storage- Logistics a pus un pariu pe Economia Colaborativa B2B pentru piata spatiilor de depozitare. Am introdus acest concept inovator pe piata din Romania fiind convinsi ca multe din companiile din piata vor identifica multiple avantaje din folosirea resurselor de spatiu de depozitare liber, ca vor profita de oportunitatea de a deveni mai profitabile prin reducerea costurilor si de a nu se angaja pe termen lung la contracte de inchiriere a unor spatii de depozitare prea mari.

Inainte de aparitia marketplace-ului Storage Logistics nu a existat nici o modalitate de a genera venituri din spatiu excedentar nefolosit pe care il detineau depozitele. Orice spatiu nefolosit din depozite are un efect negativ asupra afacerii in sine deoarece profiturile sunt reduse si banii sunt irositi, si vorbim de un minim de 10-15% din total spatiu pe care il detin depozitele.

Cum si de ce a ales Storage-Logistics sa aiba birourile la Hotspot?

In opinia mea HOTSPOT, prin spatiile de Coworking /Openspace, reprezinta tot o economie colaborativa B2B. Eu cred cu tarie ca acesta este viitorul si mi se pare normal ca Storage-Logistics sa isi desfasoare activitatea aici! Storage-Logistics este un start-up la inceput de drum, care poate creste organic sau brusc in functie de multe variabile, am luat decizia tinand cont de toate scenariile si fiind pregatita pentru orice situatie.

Economia colaborativa vine cu o multitudine de avantaje bazate pe eficienta si timp pentru dezvoltarea business-ului si nevoile clientilor, in plus este usoara si facila! Cred ca motivele pentru care sa o alegi sunt suficiente « platesti cat si ce folosesti ».

Care sunt facilitatile de la Hotspot care va sunt cele mai utile in activitatea voastra?

Am regasit in HOTSPOT ceea ce si clientii Storage-Logistics au gasit in platforma noastra, FLEXIBILITATEA, transformarea costurilor fixe in costuri variabile si posibilitatea de a de a avea acces la un serviciu complet fara a mai fi preocupat de partea administrativa sau logistica.

Cum se simte echipa aici?

Imi place sa spun ca Hotspot este mai mult decat un furnizor de spatiu, ne simtim aici ca acasa si sunt convinsa ca daca voi avea nevoie de spatiu pentru mai mult personal, vom gasi impreuna o solutie.

#MembersOfHotspot – Interview with Daiana Altinay, Marketing Director Media Box

Today’s interview reaches another creative Hotspot member that we welcomed recently – Media Box – and we want to give them a great “WELCOME!” from our community!
Daiana Altinay, Marketing Director – Media Box, opened the door for us to get a glimpse of their TV production world and told us how their team feels at Hotspot.


Tell us a few words about the activity of Media Box!

Our company is called Media Box and its main activity is TV production. We are involved in several projects in the country and abroad, the most important at the moment being MasterChef which will be broadcast next year on Pro TV and Femeia Alege which can already be seen on Pro 2.


Why Hotspot Workhub?
We chose Hotspot because we really liked the concept. There are many pluses that I can list here among the most important being: feel good atmosphere, dynamic environment, ready-made office spaces, central location, and last but not least an extremely friendly management 🙂


How does the team feel here?
All of us feel very good about you and I think they will miss the office work now that they will have to spend more time in the studio.


How would you describe Hotspot in three words?
Hotspot in 3 words for me would be: Cool, Dynamic,Flexible.



#MembersOfHotspot – Interviu cu Daiana Altinay, Marketing Director Media Box


Interviul de astazi ajunge la un alt membru creativ de la Hotspot – Media Box – care ni s-a alaturat recent si caruia dorim sa ii uram un mare “BUN VENIT!” din partea comunitatii noastre!
Daiana Altinay, Director de Marketing – Media Box, ne-a deschis putin usa pentru a arunca o privire in lumea productiei TV si ne-a povestit cum se simte echipa lor la Hotspot.


Spune-ne cateva cuvinte despre activitatea Media Box!
Compania noastra se numeste Media Box si are ca principal obiect de activitate productia TV. Suntem implicati in mai multe proiecte in tara si in strainatate, cele mai importante la acest moment fiind MasterChef care se va difuza anul viitor la Pro TV si Femeia Alege care se poate vedea deja pe Pro 2.


De ce Hotspot Workhub?
Am ales Hotspot pentru ca ne-a placut foarte mult conceptul. Sunt multe plusuri pe care le pot enumera aici, printre cele mai importante fiind: feel good atmosphere, mediu dinamic, spatii de birou ready-made, locatie centrala, si nu in ultimul rand un management extrem de friendly 🙂


Cum se simte echipa aici?
Toți ai nostri se simt foarte bine la voi și cred ca le va lipsi munca de birou, acum ca vor fi nevoiti sa petreaca mai mult timp la studio.


Cum ai descrie Hotspot in trei cuvinte?
Hotspot in 3 cuvinte pentru mine ar fi: Cool, Dinamic, Flexibil.

Hotspot Proxi – Official Opening & Book Launch

We meet again with our friends from abroad – Pauline Roussel and Dimitar Inchev – two entrepreneurs who travelled around the world and gathered a whole bunch of know-how and interesting stories about flex working and travelling.

After the digital book launch at Hotspot Workhub, this time we will enjoy the printed book for the first time in the welcoming space of HOTSPOT Proxi flexoffice in Verso Carturesti (Floreasca 111-113, inside of Agora Floreasca, 1st floor), Thursday, September 30th.

Save the date and follow us on our social media platforms for more details! Cool guests & interesting talks will be on the list.
See you there!

The book is the outcome of 5 years of traveling, exploring new types of work environments to understand their impact on people and cities.
“Its purpose is to inspire the curious, give knowledge to the seekers and encourage the indecisive.”
TRAVEL to different cities and explore a diverse set of coworking spaces
LEARN the entrepreneurial stories of the people who made them
GRASP a global view of what is coworking and get a better understanding of the impact it has on cities, communities, and people
143% Funded on Kickstarter!

Pauline Roussel and Dimitar Inchev met in a coworking space in Berlin back in 2015. Triggered by what they experienced within the space they belonged to, the duo got curious about understanding the added-value of coworking spaces and collaborative workspaces on people.
Using Berlin at first as their exploration playground, interviewing people running and using those spaces, they furthered their journey across Europe and, with time, across other continents.
Overall, Pauline and Dimitar have visited over the last 5 years, 420 coworking spaces across 47 cities from Tokyo to New York.

MEET Hotspot Proxithe NEW coworking space in Carturesti Verso, the cool fusion between a famous bookstore and a professional flexoffice!
Hotspot Proxi is an innovative project signed by Hotspot Workhub and Carturesti, located on the first floor of Agora Floreasca, which combines the atmosphere of Carturesti bookstore with all the facilities of a coworking space. The workspace is integrated into a creative shopping studio, awarded for design within the Bucharest Architecture Annual: Carturesti Verso.
Whether you wear the hat of an entrepreneur, you are a member of a team in a company or a freelancer, a comfortable environment is waiting for you, and you have all the facilities you need: multifunction printer, interactive screen, meeting space, and high internet speed. This can be the best place to start your mornings with the coffee you love or an aromatic tea, reading your favorite book, and then start working at your favorite office with ergonomic furniture. Natural light and ambient music will help you focus and work on your projects.

#MembersOfHotspot – Interview with Constantin Baches, founder of Misterwatch Magazine

Today we switched places and was our turn to interview Constantin Baches, one of our dear and creative members, founder of Misterwatch Magazine.

We admire Misterwatch’s team and their work and we are proud to have such people in our community. This is why today is about them and the magnetism that made our brands fuse together in a long term collaboration.


What made you choose Hotspot Workhub?

We chose Hotspot because we saw a picture somewhere with an interior design detail – more precisely an interior staircase – and we thought that if there was such a place somewhere, then we should be there too. Hotspot reflects exactly the philosophy of our products, it is a unique concept, in which quality means consistency, where civilization means normality and where lifestyle does not mean opulence.



What does “Hotspot is Misterwatch’s home” mean?

We ran away from any stereotype related to the media or the idea of business start-up, so we didn’t start thinking about what kind of office we would have. We preferred to focus our resources on the product itself, the content and the community. But later, we discovered that Hotspot Workhub is a real support in everything we do. It is our address for meetings, for inspiration and the place from which we interact best with our community. We feel at home and, after all, that is the most important thing!



How does the space help or inspire you in your activity?

At Hotspot we are in the world we are writing about, a world built naturally around what style, design, beauty, technology, precision and harmony mean. The energy that is felt here, the energy that the team behind the project transmits, helps us to be creative, to look far and to have confidence in the future.


What is the connection between “Misterwatch’s home” and the customers or collaborators?

We refer to Hotspot as the “MISTERWATCH and HERWATCH house” because, for us, the address here is more than an office. A lot more! It is part of our identity that we talk about even when we are in Milan, where we have a second office, and when we introduce ourselves to our partners and readers around the world. The Hotspot concept has all the qualities to be validated as a global premium concept. The mix between design, functionality and hospitality is at a level that you usually find in 5-star hotels or in business lounges of the most important airports.




#MembersOfHotspot – Interviu cu Constantin Baches, fondatorul revistei Misterwatch


Astazi, am facut schimb de roluri si a fost randul nostru sa-l intervievam pe Constantin Baches, unul dintre membrii nostri dragi si creativi, fondatorul revistei Misterwatch.

Admiram echipa Misterwatch si munca lor si suntem mandri ca avem astfel de oameni in comunitatea noastra. Acesta este motivul pentru care astazi este vorba despre ei si despre magnetismul care a facut ca brand-urile noastre sa fuzioneze intr-o colaborare durabila.


De ce ai ales Hotspot?

Am ales Hotspot pentru ca am vazut undeva o poza cu un detaliu de design – mai exact o scara interioara – si ne-am spus ca, daca exista undeva un asemenea loc, atunci trebuie sa fim si noi acolo. Hotspot reflecta intocmai filosofia produselor noastre, este un concept unic, unde calitate inseamna consistenta, unde civilizatie inseamna normalitate si unde lifestyle nu inseamna opulenta.


Ce inseamna ca “Hotspot este casa lui Misterwatch”?

Am fugit de orice stereotip legat de media sau de ideea de start up in business asa ca nu am inceput cu gandul la ce birou vom avea. Am preferat sa ne concentram resursele asupra produsului in sine, pe continut si pe comunitate. Dar, ulterior, am descoperit ca Hotspot reprezinta un suport real in tot ceea ce facem. Este adresa noastra pentru intalniri, pentru inspiratie si locul din care interactionam cel mai bine cu comunitatea noastra. Ne simtim acasa si, pana la urma, asta este cel mai important!


Cum te ajuta si/sau te inspira spatiul de aici in activitatea ta?

La Hotspot suntem in lumea despre care scriem, o lume construita firesc in jurul a ce inseamna stil, design, frumos, tehnologie, precizie, armonie. Energia care se resimte aici, energia pe care o transmite echipa din spatele proiectului, ne ajuta sa fim creativi, sa privim departe si sa avem incredere in viitor.


Care este legatura dintre “casa Misterwatch” si clienti sau colaboratori?

Ne referim la Hotspot ca la “casa MISTERWATCH si HERWATCH” pentru ca, pentru noi, adresa de aici este mai mult decat un birou. Mult mai mult! Este parte din identitatea noastra despre care vorbim si cand suntem la Milano, acolo unde avem un al doilea birou, si cand ne introducem partenerilor si cititorilor nostri din toata lumea. Conceptul Hotspot are toate calitatile pentru a fi validat ca un concept premium global. Mixul dintre design, functionalitate si ospitalitate se situeaza la un nivel pe care, de obicei, il regasesti in hoteluri de 5 stele sau in business lounge-uri ale celor mai importante aeroporturi.

Tomorrow’s office today – MisterWatch Editorial by Tudor Popp

Working from home can be challenging and has left people isolated and ineffective. New ways of working are emerging and they allow people to work from pleasant and safe environments where creativity and productivity is boosted. The concepts of work and the office will never be the same.

When we started Hotspot I knew the office concept will change and evolve, even without the “help” of the pandemics. But the unexpected reality of the generalized “work from home” situation accelerated a scenario where a large and pure functional office space could become useless.

The recipe of Hotspot was focused since the inception on a mix of ingredients that highlight the office as a statement and social center for companies. It is still about work, as it includes workplaces, meeting rooms, collaboration and services spaces. But then, we added the energy coming from the various events like conferences, product launches, art exhibitions, corporate events and even wine tastings and movie screenings. The relaxation and wellbeing
plays an important role in the success of the general concept as the idea of “office” shifts dramatically from everything we knew before. The “workhub” or the “flex-office”, as people tend to name the new face of “office”, includes also quiet areas where you can read or listen to music but also a Café to enjoy your specialty coffee or tea, fancy breakfast or a quick lunch made of organic, fresh and healthy ingredients.

I don’t think the future may be translated into an office space without taking care of our most precious resource: our health. The health of Hotspot is built around the ergonomics of its spaces, the high quality of the furniture, the good mood of its design and the efficiency and comfort of using the office only when and for how long it is needed. All this features have been awarded with the first WELL Health-Safety certification for a flexible office in Romania.

The key to flexibility is also being able to meet people’s needs by offering support in everything, besides strictly work related matters. Hotspot proves itself a scalable concept as well as fully adaptive to the particular needs of various companies. It may be enjoyed as a flex office center/headquarter like the one we have already established or as proximity small workhubs that serve as working spaces offering the same high quality standards already associated to our brand. These proximity offices, located in dense residential areas will offer their neighbours a pleasant work environment with no commuting time and plenty of features – meeting rooms, Café, professional printers, interactive whiteboards etc. Everything is designed to be a better alternative to working from home.

The future of offices is hybrid as studies show that companies expect approximately 40% of employees to utilize a remote working model in the future. 37% of companies expect that more than one quarter of employees will work in hybrid models that combine remote and onsite work. The benefits are obvious and one of the most important advantage consists in the cost reduction as real estate and resource usage. Most of the execution tasks are likely to be performed remotely (up to 78%) while the office remains essential for the strategic and talent management (76%), business development (69%) and creativity (65%).

But the office is no longer a place, but an experience. New business models like the Proximity Offices and the strong shift to Office Hospitality will completely change the office landscape in the following years. And I believe that the entire Real Estate Food Chain – from baks to investors, to developers and asset managers will have no choice but to adopt and adapt.

Hotspot comes as a strong example of how tomorrow’s office will look like. And we already have it ready for you, today.

Source: MisterWatch Magazine – The Magazine About Time Well Spent

Click on the button to load the content from

Load content

By Constantin Baches

Editorial by Tudor Popp – Founder of HOTSPOT Workhub


Business Talk: The Future is Hybrid

We invite you to a much needed business talk that touches the HOTSPOT of today’s business field – The Future of Working.

Free Registration by completing the online form – see below!

In these challenging times we can transform the way we see and do business, while striving to have more safety, productivity and life-work balance. All these points are interconnected and we can unify them by open discussions and knowledge sharing.

In collaboration with leaders in real estate, management consultancy and HR we will explore what changes in work really mean, and how the workspaces must adapt.

The offices we once knew are transforming into more flexible and fluid shapes. This is only the beginning of a new working era – more businesses realize the importance of providing the best quality environments and cultivating the best cultures for their employees, so they can thrive.

But how can we imagine the future offices? Will we be able to transform mindsets and cultures by transforming an environment? How can we react to these transformations? What is the impact on productivity and well-being. These are questions we will answer and debate in an interactive AGENDA.

(Free Registration)

For presence on the spot, please REGISTER here:…/b88df1d597c44f79a2f8f26bb9…

! The spots are limited and after they are filled, registrations will be just for online presence.
Our live transmissions will be Powered by Rodax and will be on Zoom & Facebook Live.

JOIN ZOOM Meeting:…
Meeting ID: 825 6567 7158
Passcode: 003350

LOCATION: Bucharest, Romania, Calea Grivitei 82-98, 1st floor, Podium building, HOTSPOT Workhub – Conference Room

09:30 – 10:00 Registration & Coffee
10:00 – 10:10 Welcome Message
10:10 – 11:00 Speakers Presentations
11:00 – 11:30 Discussion Panel
11:30 – 12:00 Q&A Session
12:00 – 12:30 Networking & Snacks (by Spoonful)

▌ Hear from leaders in the industry about the new trends in working spaces in Romania
▌ Discover how to maintain high productivity rates while optimizing Real Estate costs
▌ Learn how to adopt new workspace strategies
▌ Understand the value of sharing working space with a community of like-minded people
▌ Understand what makes an office safe in a post-pandemic world
▌ Find out how to inspire your employees to remain motivated, flexible, and productive
▌ The impact of COVID on the Romanian real estate market.
▌ The advantages of flex space and hybrid working from the employee perspective.
▌ The role of the office in the post-pandemic times.
▌ How did the crisis change the basic principles of workplaces design.
▌ How can companies move from traditional ways of working to new, flexible and hybrid ways.
▌ Moving to the new type of office: What your team might be concerned about
▌ Tips to successfully manage the office transition.

Pauline Roussel – Co-founder & CEO, Coworkies
Alexandru Orzea – Tenant Representation, Consultant, JLL
Andrei Cretu – Co-founder, Pluria
Sandra Jitianu – Management consultant, IDEOGRAF
Alexandru Ionescu – Country Manager, Trenkwalder
Tudor Popp – Founding Partner, Hotspot Workhub


Pauline Roussel: Co-founder and CEO at Coworkies and community passionate. Co/Author of “Around The World in 250 Coworking Spaces”. Over the last 5 years, Pauline dedicated her time and effort to better understand the world of modern workspaces with the mission to teach people and companies about it and help them attract and retain talents by being one step-ahead when it comes to their workplace strategy.
Topic: How can companies move from traditional ways of working to new, flexible and hybrid ways.

Sandra Jitianu: Management consultant, IDEOGRAF
Sandra is a management consultant, business coach and trainer with functional expertise in change management and HR. Sandra has 14+ years’ experience delivering transformation projects to over 50 clients ranging from large international companies to local companies and entrepreneurs in industries like IT and engineering, financial services, professional services, manufacturing, utilities and retail.
Topic: Moving to the new type of office: What your team might be concerned about + 5 tips to successfully manage the transition.

Alexandru Orzea: Consultant Tenant Representation – Romania JLL. Alexandru is currently working as a Tenant Representation Consultant within the JLL’s Office Agency and Tenant Representation Department covering both Romania and Bulgaria. In his work history, Alexandru has been exposed to various business areas which helped his grow exponentially.
Topic: The impact of COVID on the Romanian real estate market. The consultant’s opinion on the transformation of offices.

Alexandru Ionescu: Country Manager TRK Professional – Recruitment & Staffing. Experienced Country Manager with a demonstrated history of working in the human resources industry. Strong business experience, skilled in Negotiation, Business Management and Planning, HR Consulting, Sales, and Customer Relationship Management.
Topic: The advantages of flex space and hybrid working from the employee perspective.

Andrei Cretu: Co-Founder of Pluria and of 7card. As an investor Andrei was the Co-Founder of V7 Capital, a start-up studio focused on Romanian ventures.
Consultancy background: 8 years of management consulting in Europe, with a focus on strategic and commercial topics (growth, market entry, commercial due diligence, pricing, impact study, scenario modeling etc.).
Topic: New ways of working and how can corporations offer total flexibility.

Tudor Popp: Founding Partner at Hotspot Workhub & Managing Partner at REC Immpuls. After over 10 years of experience in the Austrian real estate market, Tudor Popp founded REC immpuls in Bucharest in 2006 together with German partners and together, in 2019, they launched a new brand in the coworking market – Hotspot Workhub. Hotspot set new standards in terms of quality, technology and design.
Topic: The role of the office in the post-pandemic times. How did the crisis change the basic principles of workplaces design.

JLL, COWORKIES, REC, Trenkwalder, Pluria, HOTSPOT Workhub, Spoonful.

See you at the event!


BOOK Launch “Around The World in 250 Coworking Spaces”

We welcome you to the fascinating journey of two entrepreneurs who travelled around the world and gathered a whole bunch of know-how and interesting stories about flex working and travelling.
They will be here, in the welcoming space of HOTSPOT Workhub, to share all their knowledge with all the guests.


Location: HOTSPOT Workhub – CALEA GRIVITEI 82-98, 1st floor, Podium, The MARK Building


The book is the outcome of 5 years of traveling, exploring new types of work environments to understand their impact on people and cities.
“Its purpose is to inspire the curious, give knowledge to the seekers and encourage the indecisive.”


11:00 – 11:30 launching the book “Around The World in 250 Coworking Spaces”, a Kickstarter project
11:30 – 12:00 Q&A session with the Authors
12:00 – 13:00 networking and lounging in the safety of our Café
(with nacks by Spoonful)


For all the offline attendees, there will be a tombola. We have 5 prizes that await you: 5 DIGITAL52 free subscriptions: for one year, subscribers will receive a story from the book + some behind-the-scenes and access to additional content in their mailbox.

The event will also be available for online presence. Our live transmissions will be Powered by Rodax and will be on Zoom & Facebook Live.


A comprehensive guide of 250 stories, a unique journey, meeting the founders and makers of coworking spaces of all kinds, learning about the process of starting, designing and growing such types of work environments.

TRAVEL to different cities and explore a diverse set of coworking spaces
LEARN the entrepreneurial stories of the people who made them
GRASP a global view of what is coworking and get a better understanding of the impact it has on cities, communities, and people
143% Funded on Kickstarter!


Pauline Roussel and Dimitar Inchev met in a coworking space in Berlin back in 2015. Triggered by what they experienced within the space they belonged to, the duo got curious about understanding the added-value of coworking spaces and collaborative workspaces on people.
Using Berlin at first as their exploration playground, interviewing people running and using those spaces, they furthered their journey across Europe and, with time, across other continents.
Overall, Pauline and Dimitar have visited over the last 5 years, 420 coworking spaces across 47 cities from Tokyo to New York.

The event is part of Design Go, the official Romanian Design Week 2021 circuit (June 3-14):…/jurul-lumii-prin-250-de…

See you at the event!

Scroll to Top